The SAFE Network™ – Better with Burton
A fresh, bold identity for the future of secure networking
Brand Vision
Distinction
Stand out in a crowded market
Trust
Communicate security and reliability
Identity
Celebrate Detroit's innovative spirit
Design Objectives
Bold Presence
Create instant recognition with striking visuals
Playful Energy
Balance professionalism with approachable creativity
Local Pride
Incorporate Detroit's distinctive skyline
Color Psychology
Teal
Communicates trust, reliability, and calm intelligence
Green
Represents growth, stability, and environmental awareness
Neon Blue
Evokes innovation, energy, and technological advancement
Gradient Benefits
Visual Interest
Creates depth and dimension beyond flat colors
Modern Appeal
Reflects contemporary design trends
Versatility
Adapts across digital and print applications
Detroit Skyline Elements
Renaissance Center
Downtown's iconic cylindrical towers
Fisher Building
Art Deco masterpiece
Spirit of Detroit
Symbolic statue representing city pride
Typography Considerations
Sans-Serif Foundation
Clean, modern base for primary text elements
Weight Contrast
Bold for "SAFE," lighter for supporting text
Spacing Precision
Careful kerning to ensure legibility at all sizes
Logo Construction
Sketch Concepts
Explore multiple approaches to integrating elements
Refine Shape
Simplify skyline to essential recognizable forms
Apply Color
Implement gradient with precision color stops
Test Applications
Verify effectiveness across various media
Logo Variants
Primary Lockup
Full horizontal version with all elements
Vertical Stack
Space-efficient alternative for vertical applications
Icon Only
Simplified mark for small-scale uses
Responsive Design
Desktop Display
Full logo with complete skyline detail
Tablet View
Slightly simplified with maintained recognition
Mobile Icon
Essential elements only for small screens
Logo Clear Space
1X
Height Unit
Base measurement from logo height
1.5X
Side Margins
Minimum space required on left and right
1X
Top/Bottom
Vertical breathing room for maximum impact
Minimum Size Requirements
1
Digital Display
No smaller than 40px in height
2
Print Applications
Minimum 0.5 inches tall for legibility
3
Social Media Icons
Simplified version below 30px height
Color Specifications
Gradient Construction
Start Point
Neon blue anchor (HEX #00EDFF)
Middle Transition
Teal blend point at 45% (HEX #008080)
End Point
Green completion (HEX #009E60)
Monochrome Versions
Black Version
For light backgrounds and one-color printing
White Reverse
For dark backgrounds and contrast needs
Grayscale
When color printing isn't available
Logo Don'ts
No Stretching
Maintain proper proportions at all times
No Recoloring
Don't alter the specified gradient colors
No Rotating
Keep the logo in its standard orientation
No Effects
Avoid shadows, glows, or other decorative additions
Background Compatibility
Digital Applications
Website Header
Prominent placement with ample clear space
App Icon
Simplified version optimized for recognition
Email Signatures
Professional integration with contact information
Print Collateral
Business Cards
Clean layout with logo as focal point
Letterhead
Subtle integration that maintains professionalism
Brochures
Consistent placement throughout marketing materials
Presentation Templates
Standardized positioning for brand recognition
Environmental Applications
Office Signage
Dimensional execution with proper proportions
Trade Show Presence
Large-scale applications with impact
Building Identification
Architectural integration with visibility focus
Merchandise Applications
Social Media Applications
Profile Pictures
Simplified mark for small display areas
Cover Images
Extended brand graphics that maintain logo integrity
Post Templates
Consistent branded elements for recognition
Business Profile
Professional application for corporate presence
Animation Principles
Build Sequence
Skyline elements appear first, followed by text
Color Flow
Gradient animates from blue to green
Subtle Movement
Slight skyline shimmer for digital applications
Co-Branding Guidelines
Spacing Requirements
Maintain minimum 2X clear space between logos
Size Relationship
Equal visual weight with partner logos
Placement Hierarchy
Position based on relationship context
Accessibility Considerations
Color Contrast
Ensure WCAG 2.1 AA compliance minimum 4.5:1 ratio
Text Legibility
Maintain readability at all specified sizes
Alt Text
Provide descriptive text for digital applications
File Format Guide
Logo Evolution
1
Initial Concepts
Exploration of skyline interpretations
2
Refinement
Selection and improvement of preferred direction
3
Color Development
Gradient experimentation and finalization
4
Final Implementation
Technical specifications and production files
Unique Design Elements
Skyline Silhouette
Simplified yet recognizable city profile
Custom Typography
Modified letterforms for brand uniqueness
Gradient Technique
Proprietary color transition methodology
Geometric Balance
Mathematical precision in proportional relationships
Detroit Heritage Elements
Automotive Legacy
Subtle nods to the city's industrial history
Architectural Icons
Recognizable buildings that define the cityscape
Revival Spirit
Optimistic energy reflecting Detroit's renaissance
Logo Versatility
Recognition
Instantly identifiable at any scale
Adaptability
Functions across diverse applications
Scalability
Maintains integrity from small to large
Competitive Differentiation
Distinctive Skyline
Only brand utilizing Detroit architecture in sector
Color Strategy
Unique gradient combination stands apart from competitors
Playful Professionalism
Balance of authority and approachability
Psychological Impact
Positive Association
Vibrant colors evoke optimistic feelings
Trust Signals
Blue tones communicate security and dependability
Innovation Cues
Modern gradient suggests technological advancement
Community Connection
Skyline creates sense of place and belonging
Brand Voice Alignment
Visual Identity
Bold, modern, regionally connected
Verbal Identity
Clear, confident, approachable
Customer Experience
Reliable, innovative, responsive
Brand Perception
Trustworthy local technology leader
Implementation Roadmap
Digital Launch
Website, social media, email signatures
Print Materials
Business cards, letterhead, brochures
Environmental
Office signage, vehicle graphics
Merchandise
Promotional items and corporate gifts
Design System Integration
Color Application
Primary palette derived from logo gradient
Typography Rules
Font family consistent with logo treatment
Component Styling
Visual elements reflect logo's geometric principles
Legal Protection
Trademark Registration
Secure legal protection in relevant classes
Usage Guidelines
Document proper and improper applications
Monitoring Strategy
Regular audits of potential infringement
Skyline Accuracy
Actual Skyline
Complex cityscape with numerous buildings
Stylized Version
Essential elements maintained for recognition
Key Buildings
Iconic structures preserved in simplification
Technical Specifications
9:2
Aspect Ratio
Width to height proportion for primary logo
3px
Stroke Width
Consistent line thickness in vector format
5%
Corner Radius
Standardized curve for all rounded elements
Color Accessibility
Navigation
Clear links guide users to main sections like About, Solutions, and Contact.
Search
Prominently placed search icon enables fast content discovery.
User Access
Login and profile options ensure secure access for returning users.
Brand Identity
Logo with Detroit skyline reinforces local, trustworthy presence.